Android Widgets – How to Get Them Developed

A widget is popular as standalone application; an onscreen device for performing a variety of operations. The feature was first introduced in Android 1.5 and since then it has been encouraging developers to work on exciting Android widget development projects. Google provides numerous tools and tips to Android widget devs who want to work on widgets for apps, games and websites. The best use of a widget is that it provides easy accessibility to users; they need not to launch any application for a task.

Widgets are the first love of smartphone users because they do not only turn the screen very attractive but also make an operation executed on a single tap. Businesses are getting widgets developed and increasing the chances of users to access their application or website.

Android provides the best of the supports for widget development. This feature sets the OS apart from others like iPhone, BlackBerry and Symbian. Though, developers should have a clear idea what the widget is all about so that they can deliver to users what they are looking for.

-The first thing developers should keep in mind is that they need to build a straightforward widget providing quick and easy access to information.

-The theme of the widget should be customized and designed in way that can leave strong impression on users and persuade them to use it again and again.

-A widget with above mentioned features cements its place in the minds of users.

Android widget development may be aimed at particular device such as for HTC smartphone, Samsung Smartphone, Motorola smartphone and so on.

When it comes to widget development for Android, the developers should have hands-on experience with several versions of the OS. A widget should support all Android operating systems including Android 1.5 (Cupcake), 1.6 (Donut), 2.1 (Éclair), 2.2 (Froyo), 2.3 (Gingerbread), 3.0 (Honeycomb) and 4.0 (Ice Cream Sandwich).

A widget should also be cool to easily capture the imagination of users and to add value to the app as well.

You should hire an Android widget developer who has excellent aesthetic sense coupled with outstanding technical skills.

You can also ask the developer about its previous Android widget development projects and check their popularity among users.

Android OS provides following features for developing widgets:

1. Handset layouts
2. Connectivity
3. Storage
4. Messaging
5. Language support
6. Browser Support
7. Java support
8. Media Support
9. Streaming media support
10. Additional hardware support
11. Multi-touch
12. Bluetooth
13. Video calling
14. Multitasking
15. Voice based features
16. Tethering
17. External storage
18. Screen capture

Why Use EBITDA Instead of Net Income When Valuing a Business?

When calculating the value of a business most valuations rely on a multiple of EBITDA instead of a multiple of profits. Occasionally, a buyer will object, saying that his return will be after taxes, interest, and depreciation so the profit figure should be used instead of EBITDA. The reason that approach does not work is that the cost of the items that are backed out in EBITDA depend on the sellers circumstances and may be quite different for the buyer.

Let’s look at an example. Assume that we have two businesses (A Widget Inc. and B Widget Maker). Each of the two companies produces the same number of identical widgets, which they sell for the same price, using a machine that cost $2,000,000 and each financed the machine using a bank loan. Because of their credit histories the first company pays 5% on the loan while the second company pays 15%. A Widget Inc. is a sole proprietorship and so shows no corporate taxes on its income statement but B Widget Maker is a C Corp it is paying $100,000 in corporate taxes. Our two widget companies occupy identical buildings, side by side. A Widget Inc. acquired their building a decade ago and this year will be able to take only $100,000 in depreciation. B Widget Maker acquired their building only one year ago and because of the high purchase price will be able to take $400,000 in depreciation on this year’s income statement.

Let’s look at the income statements for these two companies:

……………………………. A Widget Inc……….B Widget Maker

Sales…………………………5,000,000……………..5,000,000
Cost of Goods Sold……..2,000,000……………..2,000,000
Other Expenses*…………1,000,000……………..1,000,000
EBITDA……………………..2,000,000……………..2,000,000
Interest……………………..100,000…………………..300,000
Taxes……………………………….0……………………..100,000
Depreciation…………………100,000…………………400,000
Profits………………………..1,800,000……………..1,200,000

*All other expenses except Interest, Taxes, and Depreciation.

In our simplified universe, based on the excess earnings method of valuation, A would be worth 50% more than B (since 180,00 if 150% of 120,000). But let’s look at what happens to their earnings after you acquire them.

You are going to refinance the machines. Your credit history is better than B’s but you are unwilling to pledge your house as collateral (which A did to get his low rate) so in both cases you could get a rate of 7% (making the interest only payment on the loan $140,000). In both cases you will mark up the value of the building to fair market value, on which you’ll be able to take $450,000 in depreciation. Your company is organized as a C Corporation, and you project taxes on the additional profits at $80,000. Post acquisition, in either case your profits are identical.

So, you ask why not pay on a multiple of what you project your EBITDA would have been? You may internally calculate the rate of return that you’d like to see after non-cash expenses but talking to a seller about your taxes, methods of depreciation, and financing costs is never a good idea. and remember that if you are calculating a multiple based on profits and you want to close deals you’ll need to make the multiple higher since other buyers will be basing theirs on EBITDA.

Finally, I want to add a note about depreciation since with this non-cash expense the problem becomes a little more complex. There is a great deal of latitude in choosing what depreciation method a company uses and often the useful life that is assumed for depreciation is not an accurate reflection of the real world. You certainly do not want to value a company more highly simply because it chose a less aggressive depreciation schedule. In some circumstances, however, depreciation may represent a reasonable approximation of a real expense. I have, for example, seen buyers in the non-emergency medical transportation business who used a seven year depreciation schedule as a proxy for the cost of replacing a fleet of vehicles, which they decided was necessary roughly every seven years. In those cases I have seen buyer and seller agree to talk in terms of EBIT.

Widget Marketing-Can Widgets Benefit B2B Sites

There has been a lot of “buzz” about widgets and widget marketing recently as creative online marketers have discovered the use of widgets. Widgets are simply pieces of embeddable code that can be found on one site, and embedded in another that can be used to promote your own site or blog. Widgets have become popular with users of online communities as a result the business of marketing via widgets is a great way for site owners (including B2B sites) to promote their content and business.

Widget marketing is starting to catch on in the online marketing world. Today there was a great post by Nick Wilson over at Search Engine Land on link baiting for 2007. According to Nick, a major component of link baiting in 2007 will be “widget baiting”. Widget marketing has been discussed in a number of blogs over recent months. In fact, back in November, Top Rank Blog had posted a great interview with Lawrence Coburn on Marketing with Widgets. Coburn is one of the pioneers in widget marketing

How Can Widgets Help B2B Sites?

Simply put, widgets are all about providing your users with the tools to promote your B2B business or any business/online property for that matter. For B2B marketers, widgets offer the potential to be a means of acquiring new customers at a minimal cost, promotion of your site’s presence out to the rest of the Web, and can provide a traffic source to help build your external link inventory.

Widgets are a great way for promoting your site and your content. For B2B sites, which are looking to create streaming media channels (combining audio, video, photos, text, and RSS feeds etc) and broadcast them live across their site’s pages or blog, widgets can help accomplish this. Sites like splashcast specialize in just that.

As I result we have compiled a list of our favorite widgets and widget related sites:

Top 10 Favorite Widget Sites for B2B Search Marketing

My Blog Log

Mashable.com

Widgetoko

Snipperoo

Reuters Widget

Spring Widgets

Word Press Widgets

Poll Daddy

Business Week Widget

My Blog Log is currently my personal favorite as it is very user friendly and is home to a number of interesting and diverse blogs

Honorable Mentions

Sphere.com

I Like.com

Google Gadget Tryouts

Rollyo

Looking for more information on Widgets? Check out the following resources:

http://www.widgetgallery.com

http://www.sexywidget.com

[http://www.cameronolthuis.com/category/widgets]

http://widgets.opera.com

http://blog.snipperoo.com/marketing_widgets/index.html

http://www.widgetslab.com

While widget baiting can be time consuming, the results can be tremendous. Can widgets benefit B2B sites? Most definitely providing that you have a strategy for widget marketing, widgets can help B2B site owners promote their sites, their solutions and their brand.