What Are Interactive Apps and Widgets?

We live in a world today in which internet has exploded tons of information which can be accessed with the help of certain man made application programs by the names of interactive apps and widgets.

Interactive apps essentially speed up business processes to a great extent. These are development tools with which a developer creates internet applications. Some examples for interactive apps are Flash, Adobe etc. which help to increase web traffic to specific sites portraying state of the art technology.

In addition there are interactive apps that can be customized according to the needs of the user to share business intelligence. These multipurpose apps are called Dashboard applications. These contain tabs that help to share reports on any network.

Interactive apps and widgets have in fact brought the world closer through the World Wide Web. With the help of these online applications, it is now possible to see and learn the contents of any extensive course from any institution or university of your choice located in any part of the world.

Widgets are applications into which chunks of codes have been embedded into. They can be placed in any third party site which allows the user authorship rights. You can locate plenty of them on social networking sites like Facebook, Orkut etc. Suppose you want stock updates on your homepage in your website, a stock update widget may be placed on a web page and clicking on it will get you the latest in stock prices directly from a stock market site. It’s also possible to access the same data from another location by simply copying the embed code and pasting in the site of your choice.

There are mainly two types of widgets namely web widgets and desktop widgets. It’s the web widgets that are extensively used in SEO processes not to leave out back link campaigns. Widgets are developed using software programs such as JavaScript, HTML, Flash etc and function as downloadable applications. They are generated by widget engines like Widget Box, Snack Tools etc. Desk top widgets on the other hand can be embedded in local computers only. For example: – Apple Computer Widget.

Today there are numerous widget companies offering various management tools for controlling these embedded applications. Their use has become so widespread that you can even find them inside mobiles which are known as mobile web widgets.

How to Develop a Public Relations Campaign for A Small Business

A St. Louis Public Relations professional, I am often asked if public relations can work for a small business.

The answer is “yes”.

Even on a lesser scale, the basics of creating a PR campaign for a small business are virtually the same as creating one for a large corporation.

It involves analyzing your business goals and determining what type of objective you would like to achieve.

Is your goal to increase hits on your web site, build greater trust with your customers and prospects, develop community awareness, or to simply let the marketplace know what products and services you are selling?

Once your goal is established then identify which audiences you need to reach. These should be in line with your objective.

Are your trying to reach other small business owners, presidents of larger corporations, a very select business to business audience, selected consumers, or the public at large?

After you identify these target markets the next step is to develop a strategy and the tactics necessary to reach them.

This is accomplished by creating a mini-campaign for each audience within the overall PR plan.

For example, let’s say your overall PR goal is to influence 30 new prospective customers to engage with you and your sales staff with the hope of turning them into clients.

One of your target audiences could be widget makers. Your objective with widget makers is to create 10 of those 30 prospective engagements.

Your tactics would then include developing a myriad of activities to build relationships with 10 widget makers.

Those activities could include hosting seminars for widget makers, manning a booth at widget trade shows, speaking at widget conferences, securing articles about your firm in widget publications, emailing newsletters to widget makers, developing a blog about widgets, connecting with widget makers through LinkedIn, etc.

Once the campaign is launched it needs to be analyzed and adjusted.

Focus on those tactics that work the best and provide the greatest return on investment. This is especially important for small companies who are usually on a limited budget.

Remember to keep it measurable. This is where a number of small business PR campaigns run out of steam.

If you plan to hit the 10 widget maker mark in six months, you will need to create 5 engagements within the first 90 days. Should you hit or exceed the 5 mark after 90 days you will feel confident that your campaign is on track.

Connect only with one or two widget makers in the first three months and you might have to adjust your strategy.

Whether your PR budget is $5,000 or $5 million the basic strategies of a public relations campaign remain the same.

It works for small companies as well as large ones. The first step is to create a goal and get started.

A Tale Of Two Widget Salesmen

Many people see sales as an exercise in confrontation. If you’ve ever bought a high ticket item like a car, then you know what I’m talking about. You want to get a cheap price, and the seller wants to make as much money as possible. For the most part, the difficulties in buying and selling aren’t centered around the price, they’re centered around the transaction itself.

Consider somebody who is selling widgets at a booth. Say the booth is at a home show. For every widget he sells, he’ll make a profit of a dollar. Naturally, the more widgets he sells, the more money he takes. If he had his druthers, he’d sell a widget to everybody that passed him by. This is precisely what he tries to do.

He comes up with a huge pitch, designed to lure in as many people as possible. He claims this widget can do anything, so more people will want it. Because he is so good a persuasion, or sales, a lot of people are convinced they want this widget. They get it home, still feeling happy that they’ve bought this widget.

But a few days and weeks pass, and they find they really don’t have much use for this widget. After a while, they wonder why they bought the thing. Soon their friends start asking them why they bought it. They don’t know. They say they were conned into buying it. The salesperson was really pushy. They bought it just to be polite.

Pretty soon this widget seller has developed a reputation as a pushy salesperson. He has to travel to a new city every couple months, because he quickly wears out his welcome. Such is the life of a traveling widget salesman.

Now consider another widget salesman. He doesn’t promise the moon. He just says what the widget does. His reputation is more important to him than anything. Instead of trying to sell his widget to every single person that walks by, he qualifies his customers. He asks them questions to make sure they can get a real use out of the widget. Plenty of people like the widget, think it looks cool, but the widget salesman is clear that they really won’t get much use out of it, unless they really do need it.

So a lot fewer people buy his widgets. But the ones that do, really use it. And enjoy it. And tell all their friends. Pretty soon people that really need this widget are beating down this poor widget salesman’s door trying to buy his product.

Before long, he’s got a huge mail order business, and he doesn’t have to do any more traveling to sell his widgets. He can relax at home, while his business runs itself. He out-sources all the people he needs to handle his orders.

The first widget salesman was worried about not selling anything, and thus created a life of hardship. The second widget salesman was convinced of the quality of his product, and in the interest of his reputation, only wanted to put it in the hands of people who really needed it. As a result, he lives and easy life with easy money.

Which one are you?