A Tale Of Two Widget Salesmen

Many people see sales as an exercise in confrontation. If you’ve ever bought a high ticket item like a car, then you know what I’m talking about. You want to get a cheap price, and the seller wants to make as much money as possible. For the most part, the difficulties in buying and selling aren’t centered around the price, they’re centered around the transaction itself.

Consider somebody who is selling widgets at a booth. Say the booth is at a home show. For every widget he sells, he’ll make a profit of a dollar. Naturally, the more widgets he sells, the more money he takes. If he had his druthers, he’d sell a widget to everybody that passed him by. This is precisely what he tries to do.

He comes up with a huge pitch, designed to lure in as many people as possible. He claims this widget can do anything, so more people will want it. Because he is so good a persuasion, or sales, a lot of people are convinced they want this widget. They get it home, still feeling happy that they’ve bought this widget.

But a few days and weeks pass, and they find they really don’t have much use for this widget. After a while, they wonder why they bought the thing. Soon their friends start asking them why they bought it. They don’t know. They say they were conned into buying it. The salesperson was really pushy. They bought it just to be polite.

Pretty soon this widget seller has developed a reputation as a pushy salesperson. He has to travel to a new city every couple months, because he quickly wears out his welcome. Such is the life of a traveling widget salesman.

Now consider another widget salesman. He doesn’t promise the moon. He just says what the widget does. His reputation is more important to him than anything. Instead of trying to sell his widget to every single person that walks by, he qualifies his customers. He asks them questions to make sure they can get a real use out of the widget. Plenty of people like the widget, think it looks cool, but the widget salesman is clear that they really won’t get much use out of it, unless they really do need it.

So a lot fewer people buy his widgets. But the ones that do, really use it. And enjoy it. And tell all their friends. Pretty soon people that really need this widget are beating down this poor widget salesman’s door trying to buy his product.

Before long, he’s got a huge mail order business, and he doesn’t have to do any more traveling to sell his widgets. He can relax at home, while his business runs itself. He out-sources all the people he needs to handle his orders.

The first widget salesman was worried about not selling anything, and thus created a life of hardship. The second widget salesman was convinced of the quality of his product, and in the interest of his reputation, only wanted to put it in the hands of people who really needed it. As a result, he lives and easy life with easy money.

Which one are you?

Are You an Online Business Opportunity Junkie?

Imagine for a minute that you have some expertise with certain widgets. You have already decided that there is a market for your widgets based on your research. So you go into business by opening up a small manufacturing enterprise to make and sell these widgets. Good so far.

You go out and buy all the necessary equipment to make your widgets. You store them in your warehouse. Some you unpack and have set up, some you just have lying around unpacked and waiting for you to take a look at the contents to make sure you bought the right stuff. But without even doing this, you feel you need some more equipment.

So you do not stop there and get along with the business of manufacturing your widgets. Instead you develop this urge to get into other widgets. You invite all kind of widget guys to come in and give you their best pitch every day, whether or not you have the machinery and systems in place to capitalize on what they are telling you. It does not matter that you have unopened machinery sitting in your warehouse to manufacture the widgets you have already decided on. You want to know about every hot widget before it gets cold. So you fall in love with some other widget and buy some more widget machinery.

It matters not that you have no idea how much you will have to spend to get your fist widget into profit. You just have to have more widget machinery. And more. Very soon you have moved from a widget guy to a widget machinery guy. You have acquired a bunch of different widget machinery with little or no prospect of getting your first widget to market.

Sounds crazy? Of course it is. It is mind-bending crazy. Worse, you have become a widget machinery guy pretending to be a widget guy. Now your whole focus has changed. You want to be successful making and selling widgets, when your whole mindset is about acquiring widget machinery. There is a huge disconnect, and it is at the root of many failings online. Before you know it, you have become a business opportunity junkie.

This scenario repeats itself across the Internet in the millions every day. People with the best of intentions at some enterprise allowing themselves to get thrown off track by the next hottest money-making idea, acquiring tools after tools – e-books, scripts, reports, software. Most of these ending up sitting on their computer hard drive without ever being put to use correctly. This is how too many online ventures get run. And sadly, this is how too many dreams get run in. This is part of what the Internet has spawned – millions of widget machinery junkies who just cannot wait to get their hands on the next hot widget machine. In short, business opportunity junkies who believe they are otherwise.

So are you a business opportunity junkie or are you an online entrepreneur? It is not hard to tell which you are. If you constantly chase after the next great money making opportunity, if you buy e-book after e-book, software programs after software programs, special reports after special reports, and you still do not have a viable online venture, you are a business opportunity junkie. And you need to find a way to pull yourself out of this mindset.

Your first step is in understanding the damage you are doing to your mindset. Every time you fail to execute completely only because you believe that there is some other better opportunity out there, you undermine your own confidence. Over time your focus gets damaged, and without focus your chances of succeeding in the online environment are extremely slim.

Once you begin to understand at a core level that this approach is self-destructive, you will change your approach. And it is not difficult to do if you follow three easy steps. First put some value on your time relative to your dreams and objectives. The bigger your dreams, the more valuable your time. Every minute wasted on chasing the next great opportunity diminishes your dreams two-fold. In your mind, see your dreams being diminished for every minute you waste chasing another opportunity.

Second, realize that if you change focus only at the behest of some marketing whiz you are telling yourself what you are supposed to be focusing on is not worth the effort. Once you do that, you not only change focus, you diminish the energy needed to stay with your current project. In your mind, see the energy being depleted as a result of you changing focus unnecessarily.

Third develop a system to evaluate online business opportunities. By doing this, you are forced to become systematic in your approach, slowing down the urge to jump to the next hot opportunity. By adopting these three approaches, over a short time you will notice your urge to chase that other opportunity becoming less and less, and you will maintain focus enabling you to execute more effectively.

Do not destroy your dreams or undermine your efforts and skills by chasing the next hot online business opportunity. The most likely outcome of this approach is you becoming an online business opportunity junkie with the urge to acquire and acquire, and we know how you will end up satisfying those urges – most likely the acquisition of another e-book, another special report, another script, another piece of software, only for each to end up useless on your computer hard drive.

Make a Business Plan for Working from Home

One of the biggest mistakes those who work from home make is neglect creating a business plan. Oftentimes they are thinking that because they work at home, a business plan does not apply to them as it would for other types of business startups where financing is needed. Of course there are home businesses that need financing to start up but oftentimes the reason why people choose a home business is because little startup capital is needed (i.e., financing). But you still need a business plan. Lets look at a few reasons why.

A business plan defines your product or service. First, you need to decide what products or services you are going to offer when you work from home. You need to take your business idea and write it down. This will be the basis of further market research to test your idea. For example, lets say you make a great blue widget and decide you want to go into business and sell it. So, you declare that you will sell blue widgets. However as you do market research you find out that everyone is now buying yellow widgets and blue widgets are no longer in demand. This means in order to work at home and sell widgets, you will have to adapt to make and sell yellow ones. Our example uses imaginary widgets but you can replace widget with your idea and see if there is a market for it. Deciding what it is you want to sell or the service you want to offer now will save you expense later on.

A business plan identifies your target market. If you have no idea who your target market is for selling your product or service then you do not know where to focus advertising for your home business. Using our widget example, it could be that younger people like yellow widgets with green stripes while senior people like plain yellow widgets. With the business plan, you can write this research down so that you can refer to it as you build the marketing strategy for your home business.

A business plan identifies your competition. You have to identify your competitors and as much as possible pinpoint what they do right and how you can do it better. Remember that in order to increase the chances for success of your home business, you must have characteristics that set you apart from your competition. A business plan lets you identify what it is that will set you apart and by writing it down you can refer to it and stay on track.

A business plan defines the daily operation of your business. Your home business [http://www.beasuccesfulconsultant.com] might be a one-person shop but you still need an operational plan. For example, what are your terms of service? What are your payment policies with your clients? What are your delivery procedures? Who are your suppliers if you have them? These are just a few of the questions you will answer in a business plan for your home business.

A business plan identifies any loan requirements. As mentioned before, one of the big reasons why people set up home businesses is that the capital investment requirements are lower. However there are certain types of businesses where you might need people to invest money or you have to get a loan from a bank. These people wont even meet with if you have no business plan.

Get yourself a self-help book and read how to make a business plan [http://www.beasuccesfulconsultant.com] for your home business. It might seem labor-intensive but it will help your business be more profitable and run smoother in the long run.